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- First and foremost we do what is right for our customers.
- We strive to provide the highest quality eye care and are committed to perpetual improvement in the supply of products and services.
- We deal with all our clients openly and honestly.
- We nurture our work environment to promote team values and are predisposed to give our co-workers the benefit of the doubt.
- We cherish the success of our employees, affiliates, distributors, and shareholders.
- We respect our success without gloating, and we learn from our mistakes with humor and humility.
- Trust and respect guide our judgments.
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